You’ve booked your first personal branding session and now you have no idea what to do next! Knowing how to prepare for a personal branding session is one of the hardest parts for most of my clients.
The good news is this! When we work together I give you a personalized plan that includes outfit, prop and location information. But if you want to get a headstart on planning here are 4 tips to get yourself started!
What’s the mood of your personal brand?
Whether your brand has modern vibes, is the picture of elegance or feels more friendly and fun, aligning your wardrobe and props to match your brand’s mood will look and feel more authentic as you begin to share your store through the imagery created at your session.
Consider your Colors
One of the top goals of brand photography is to stop the scroll. While you are not tied to your exact brand colors a consistent color palette for your brand creates brand recognition. If you prefer neutrals consider using accessories that give you pops of your brand colors.
Speaking of Accessories
I love them. You should use them.
Your mind probably went immediately to hats, scarves and jewelry! But even if you prefer to go classic and minimal on your actual wardrobe accessories there is plenty of room in your personal brand session to accessorize with props!
Accessorizing your wardrobe allows us to create more variety with less changes (which means MORE PICTURES!!!) For a full day brand session I recommend 6-8 base outfits with a variety of accessories. My favorites are hats, big earrings and jackets!
Prop it up!
Curating a prop list for your session is one of my favorite parts of a personal branding session. I know props sound cheesy but used well they are an integral part of creating a session that is completely customized to you.
When creating your prop list think outside the box! Coffee, laptops and planners are pretty much a given. But also consider:
- What do you use to create your offers/art/service that is unique to your business?
- What synonyms and emblems describe your business name, purpose or product?
- Items that decorate your office or desk space.
- Where did your brand originate?
This session spotlights Erin Clay, blogger and podcaster at The Spunky Dreamer. She is a Small Business Coach for DIY Crafters who are sick of struggling to sell their products beyond their friends and family and want to turn their hobby into a profitable business. Be sure to check her out!
Want to learn more about curating your own personal branding session together? Let’s talk!
Kate Walton is a photographer with Studio Kate serving Northwest Georgia, Alabama, and Tennessee. She specializes in Senior Portrait Photography and Branding photography for small businesses in Rome, Ga. If you would like to view more of Kate’s work visit her website at Studio Kate. Instagram is also a great way to get to know her.