Have you heard about Rome’s newest gift shop? Well- it’s more like a gift shop that comes to you! We used this brand builder content session to help Bonifay build brand awareness as a brand new business in Northwest Georgia.

Bonifay creates good gifts that bring JOY in Rome, GA. Whether you are a bride looking for something unique for your bridesmaids, an event planner in need of swag for a big tournament, or a parent looking for teacher gifts; Bonifay sources luxury and craft items for you.

All brand photography sessions are curated to each company’s specific needs. We collaborate on location(s) for the session, the imagery that is best to fill photo gaps and the props and people required to successfully create during your brand session.

3 components to market any brand

There are 3 key components to successfully marketing any brand:

Bonifay was brand new at the time of our shoot so we focused almost completely on the first component: Brand Awareness. We had an overall goal to curate content for their website as well as social media channels while also introducing the faces behind Bonifay.

In Bonifay’s 4 hour studio session we were able to capture headshots, gift images with models and detailed product imagery of 30 Bonifay gift boxes.

One key element that defines Bonifay is that they are a mother-daughter duo working together to create these gifts for you with a granddaughter watching from the wings so we wanted to spotlight this particular facet of their business.

We chose solid white backdrops because of the timeless, elegant aesthetic of Bonifay boxes. We wanted the gifts to take center stage rather than have competing backgrounds.

Finally, we wanted to showcase the JOY that recipients feel when they receive a gift from Bonifay by incorporating people into the storyline and showcasing their joy at opening their good gift created by Bonifay.

Build brand awareness with your website

Bonifay used their images from this session to customize their website and build brand awareness on social media. Many businesses choose stock photos when building their websites to keep costs low but this is a missed opportunity to begin building brand awareness with potential clients.

Are you ready to create engaging, marketing-minded images that stop the scroll? Let’s chat!

For updated headshots be sure to check out the Headshot Minis available in the studio.

Want to see more? Here is LMS Designs content session.

Kate Walton is a photographer with Studio Kate serving Northwest Georgia, Alabama, and Tennessee. She specializes in Senior Portrait Photography and Branding photography for small businesses in Rome, Ga. If you would like to view more of Kate’s work visit her website at Studio Kate. Instagram is also a great way to get to know her.

If you are interested in working with Kate the first step is scheduling a complimentary call to talk about the best way Kate can serve you. Use this scheduler for Brands.